Much-loved British brand, Branston is helping operators prepare for the upcoming barbecue season with a brand new sauce range for the foodservice sector. Available from Friday 11th June, the range, which includes classics such as tomato ketchup, barbecue sauce, salad cream and brown sauce, will come in fresh new branded bottles.
Created in response to consumer research that Branston conducted into the nation’s favourite sauces, the range provides hospitality operators with a tasty, British alternative from a reputable and trusted brand at a competitive price point. The new designs highlight Branston’s playful personality through eye catching branding, whilst staying true to its iconic logo, displaying the well-known strapline – ‘Bring out the Branston’. All packaging is made from PET plastic, ensuring it is recyclable for operators.
The results of the survey revealed that consumers like variation in their condiments, traditional flavour sauces are still winning, taking the top three spots, with 37% of survey respondents choosing tomato ketchup, followed closely by mayonnaise and BBQ sauce. The research also revealed that an overwhelming majority of diners (80%), prefer to add the sauce themselves, reflecting a desire to personalise dishes, with more consumers opting for branded bottles over condiments served in a ramekin.
Lorna Kimberley, Head of Marketing, Mizkan, commented: “The Branston brand enjoys a rich heritage, dating all the way back to 1922 – so 96 years of specialising in condiments. Our product development teams have worked tirelessly to create a variety of sauces for operators that deliver great taste and flavour, with a design full of personality, and we can’t wait to get them on the tables.”